The way to get our attention today as compared to yesterday, last year, a decade ago, has moved from the lemonade stand at the end of the driveway, to an ad in the newspaper, to a website with pictures and a few descriptions, to the ultimate visual--video "commercials" online. It's not likely that many of us have managed to keep up with how fast a message gets delivered or how thoroughly we must "keep up with the Joneses" just to be heard.
At my house, we like to rent old TV shows. Watching Miami Vice, it seems incredible how the good guys (and the bad guys) managed their jobs with no cell phones or Google. You could call it a simpler time when using your wits and your resources was the norm. Even looking at how many wonderful inventions and services we now take for granted for using in our daily connections, there is still room for learning and adapting to new challenges.
In the past, I could print out a basic, double fold, self designed newsletter to send to my clients (I had a portrait photography studio). In time, it took a slicker newsletter, professional printed, to keep up with the image my clients came to expect. With other studios copying my efforts, I always resorted to "the newest and next big thing" to keep my competition jumping. Many did not take the time to learn how or to implement the techniques that makes clients take notice and I was determined to out do any imitations of my business.
Today, websites have reached a point that there is either too much going on (music intros, lots of flash, girating images) or bland (a header, some sales copy, and maybe a product or two). Take into account the differences in the builder/owner/designer of these sites. Someone who loves to show off their technical skills (but may lack marketing skills) can sometimes go a little overboard. Sometimes the owner of a site has no skills to build it and doesn't know any better than to contract a designer to have "carte blanche" to create their baby. Or a do it yourselfer may pick a template for economy of time and skills and gets too generic.
Enter today's stand out in this crowd of over/under done online businesses---the online video. Another adaptation to accomplish! When life stops throwing you challenges or you stop catching them, you are either retired or the alternative.... Over the next few weeks, I will be studying this phenomena and taking the challenge to learn how I can do this myself. Not to age myself, but I remember (in the "old days"??) when personal video meant 8 feet of tether cable to the 50 pound VCR recorder box to tape my son at play. Now I can make a video on my laptop and add it to my website just like the big boys at Turner Broadcasting do every day---well, good enough for selling my products. That's the point, isn't it? I already learned how to send personal images--who'd a thunk this would work for a business? It ain't YouTube because it's better.
Subscribe to my blog and follow along as I tell you about my adventure in 21st century advertising, online video style....who knows, you might tell your kids you were there in the "old days" when video was a new idea online.
"Today is a gift--that's why they call it the Present".
At my house, we like to rent old TV shows. Watching Miami Vice, it seems incredible how the good guys (and the bad guys) managed their jobs with no cell phones or Google. You could call it a simpler time when using your wits and your resources was the norm. Even looking at how many wonderful inventions and services we now take for granted for using in our daily connections, there is still room for learning and adapting to new challenges.
In the past, I could print out a basic, double fold, self designed newsletter to send to my clients (I had a portrait photography studio). In time, it took a slicker newsletter, professional printed, to keep up with the image my clients came to expect. With other studios copying my efforts, I always resorted to "the newest and next big thing" to keep my competition jumping. Many did not take the time to learn how or to implement the techniques that makes clients take notice and I was determined to out do any imitations of my business.
Today, websites have reached a point that there is either too much going on (music intros, lots of flash, girating images) or bland (a header, some sales copy, and maybe a product or two). Take into account the differences in the builder/owner/designer of these sites. Someone who loves to show off their technical skills (but may lack marketing skills) can sometimes go a little overboard. Sometimes the owner of a site has no skills to build it and doesn't know any better than to contract a designer to have "carte blanche" to create their baby. Or a do it yourselfer may pick a template for economy of time and skills and gets too generic.
Enter today's stand out in this crowd of over/under done online businesses---the online video. Another adaptation to accomplish! When life stops throwing you challenges or you stop catching them, you are either retired or the alternative.... Over the next few weeks, I will be studying this phenomena and taking the challenge to learn how I can do this myself. Not to age myself, but I remember (in the "old days"??) when personal video meant 8 feet of tether cable to the 50 pound VCR recorder box to tape my son at play. Now I can make a video on my laptop and add it to my website just like the big boys at Turner Broadcasting do every day---well, good enough for selling my products. That's the point, isn't it? I already learned how to send personal images--who'd a thunk this would work for a business? It ain't YouTube because it's better.
Subscribe to my blog and follow along as I tell you about my adventure in 21st century advertising, online video style....who knows, you might tell your kids you were there in the "old days" when video was a new idea online.
"Today is a gift--that's why they call it the Present".
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