Do You want your clients to know your Wholeale Prices?

It happened to me again! Upon checking my nearest competitor in the search engines, I find yet another "wholesaler" of my products posting retail AND wholesale prices to the public, for anybody, including my clients, to see. I don't know about you, but I believe that a retail business should have access to the wholesale prices of the products they sell only if they have a resellers certificate/sales tax number. The general public should not know the cost of an item and how much it is marked up. Geez Louise...

Okay, so some one finds my site with a thingy that I sell for $29. This wholesale company has the nerve to put both retail ($29) and wholesale price ($10) of the same thingy on their site. And I wrote to them asking for an explanation. Their answer was that the retailers they sell to find it "convenient" to see the prices they will have to pay. Wonder how many of those dunces have figured out that their prospective customers are looking under the same keywords and are a bit peeved at knowing what margins they are paying. Sounds like a lot of too lazy retailers who find it a little too inconvenient to create a private wholesale account.

Or maybe these lazy retailers aren't really working under a sales tax number...hmmmm.
Tell me what YOU think.

(signed-Perturbed in Atlanta)