USP? Just make it a helluva lot of fun!

Can you visualize, right now, a gigantic "LOL"? Well, then you can imagine how much I laughed my ass off watching yet another captivating video from Vat 19. If you have not heard of these guys you better get over there fast--not only for the sake of getting your floor waxed (as in ROTFL-rolling on the floor laughing) but to really learn now to make a USP-unique selling proposition with humor.

Check out today's absolutely hilarious yet catchy tune on video:

Their newsletter contains the best videos ever created--done totally professional but making it fun to shop their store. Does your USP entertain like this?