In the days of Gone with the Wind, visitors who came calling left a “calling card” to let it be known that they had stopped by. Today, we are beyond this courtesy, even past the personal perceptions of etiquette due to the impersonal nature of our communications. There are no feelings to be hurt if one clicks away and visits other websites. But your business will be hurting if you don’t even have the chance to “answer the doorbell” and invite someone to remain a little longer.
Lately, I have witnessed several tactics that delayed me from leaving a site—sometimes with very interesting offers. For anyone on the fence about your product or service, a quick exit response, like those from InTelliChat, can deliver that “but WAIT” addendum we see so much on TV (because it works!). Whether you are looking for the answer to why the visitors are leaving or are asking them to take you up on a special offer, that one more chance to entice them has proven to be phenomenal in its conversions.
Order form and cart abandonment are frustrating for your business. Would one more chance, one more crack at the sale make a difference?
The only way to know is to test. The best way to test is with an exit strategy—literally.
You can see a demo of the process at Intellichat where they provide extensive tracking, stats and reports, results management and split testing of campaigns. It is not as complicated as you might think. A simple line of code will activate your customized response by way of an automated sales agent window. You are in control of what offer is made and what action can be taken.
“Your intellichat agents will give customized responses to any questions they are asked. This will increase your customer satisfaction as well as increase your conversions. Unlike real agents who will answer questions incorrectly and are costly to employ, intellichat agents will answer exactly how you want them too, and you only have to pay them per conversion.”
How cool is that? Pay by conversion rather than a monthly fee. And it’s all automated.
As you progress in your ecommerce education, you will build up a need for testing and for converting with the addition of marketing strategies such as exit statistics. Your goal is to make the sale—don’t leave the door closed when they click away. Give them an offer they can’t refuse or get their calling card at the very least before they go.
Take a look at the demo at InTelliChat.
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